STR analysts note that Q2 of last year was the strongest on record for demand and occupancy. Beyond that difficult-to-match comparison, there have been indications in recent months that the U.S.-issued travel advisories and concerns over crime have caught up to the hotel industry in certain parts of the country.
Among STR’s defined markets for the country, Mexico Northeast registered the largest performance increases across the three key metrics: occupancy (+5.2% to 67.4%), ADR (+3.6% to MXN1,275.10) and RevPAR (+9.0% to MXN859.86). Based on number of hotels, the largest cities included in this market are Monterrey, Saltillo and Tampico.
Mexico City was the only other of the six STR-defined markets to show growth in occupancy (+3.7% to 68.8%).
Mexico Central North saw the steepest decline in occupancy (-7.5% to 59.3%). This market includes Guadalajara and Puerto Vallarta.
Mexico Central South reported the only decrease in ADR (-1.1% to MXN1,080.01) and the largest drop in RevPAR (-7.8% to MXN568.84). The highest hotel counts in this market belong to Oaxaca and Acapulco.